CLO 3D Line Extension
The ask: Using CLO 3D, create a mini-collection for a brand of your choice with 2-D visuals that feature the final total styled looks (lookbook) and the individual garments (line sheet), utilizing a chosen trend story from Fashion Snoops.
The Process:
First, we were asked to choose a trend story from Fashion Snoops that we felt could inspire a collection. I chose “The Botanist” trend story, as it detects AI becoming a more useful tool in design. The trend story focuses on how technological innovations and an appreciation for nature have simultaneously been manifesting as “florals that boast a digital aesthetic.” It focuses on Gen-Z since individuality has taken over the youth market, accompanied by “the digital world lending its weirdness to a new kind of sexy dressing.”
I felt Tyler McGillivary as a brand is a great reflection of this trend story, as her designs echo this dichotomy of tech and nature existing simultaneously.
Next, we refined the chosen trend story and brand selection to prepare for designing our collections. After brand analysis and researching “The Botanist” trend, I decided on my final fabrics, prints, and details.
Though our CLO 3D course was only five weeks, I feel I have a strong understanding of the program and have already used it in other projects!
